Grace and Grain

Grace and Grain Cake Co.

Let's build your brand

Hi Alexia. This walks you through your new brand one piece at a time: the heart of it, the feel, the logo, the colors, the lettering and the words. In each part, pick what feels most like Grace and Grain, and leave a note on anything you'd like changed. At the end you'll see your whole brand put together, and you can send it to us with one tap.

It takes about ten minutes. Your choices save on this device as you go, and nothing is final until you send it. You can always go back and change your mind.

The heart of it

Here's what we heard from you

Everything else grows from this. Read it through and tell us if it sounds like you.

A place at your table.

Every cake is made to sit in the middle of someone's gathering, and every customer should feel welcome at hers. That one idea shapes the look, the words and the way orders are handled.

What Grace and Grain does

Grace and Grain makes custom cakes in a home kitchen for birthdays, weddings, holidays and everyday gatherings. Each one starts by listening, is designed around what the customer loves, and is baked with care.

What it values

  • GraceServe with kindness and patience. Make room for changes, give the benefit of the doubt, and keep every exchange warm.
  • CraftCare about the details. Plan each cake, keep practicing, and keep learning new techniques.
  • GatheringRemember who the cake is for. The people around the table matter more than the cake on it.
  • HonestyBe what Grace and Grain truly is: one person baking in a home kitchen. Be clear about what's possible and when.
  • Open handsHold the business loosely and gratefully, and let it grow at a pace that keeps family first.

How it feels

  • Warm and welcomingBeing invited in and offered a seat.
  • Artful and thoughtfulConsidered details and a maker's eye.
  • Humble and genuineA real person and a real home kitchen.
  • Timeless and classicSomething you'd still love in ten years.
  • Personal and meaningfulThe people being celebrated, first.
  • Faith rootedQuiet conviction you sense more than hear.
Does this sound like you?

The feel

Which of these feels like you?

Three moods, three ways Grace and Grain could look. Pick the one you like best, and tap the heart on any photo you love, from any of the three.

A small white buttercream layer cake with one slice cut away and a single white flower on top, on a weathered wooden cake stand, soft cream and wood tones in diffused light.
A loose bunch of dried golden wheat stalks leaning against a cream wall and paper, with soft shadows in pale natural light.
A round cake covered in loose chocolate buttercream swoops beside a wooden handled offset spatula on pale grey blue marble, in soft daylight.
A heap of white flour with two golden wheat ears on worn tan wooden boards, in soft daylight.
A hand spreading white frosting with a spatula onto a small cake on a gold board, on a warm amber toned kitchen table with a softly blurred background.
Top down view of a simple sugar dusted cake with a slice cut, a vintage cake server, a fork, a rosemary sprig and a cream linen napkin on dark weathered wood, in moody low light.
Five white and blush peonies on green stems laid in a row on pale slate grey concrete, in soft overhead light.
A four tier white cake with soft ruffled icing and cascading white calla lilies on a brass pedestal stand, with votive candles on a cream tablecloth in a bright white room.
A glass cake dome with a stag head handle on a pewter pedestal beside a silver bucket, on a white wooden cabinet against a grey wall and charcoal curtain, in soft window light.
A formal place setting with a folded cream napkin, a green sprig, gold cutlery and a gold ringed glass charger on a white tablecloth, in bright soft light.
Two antique brass candlesticks with white tapers beside a gilt frame, dried baby's breath and a glass vase against a cream wall, in soft warm light.
A tall arched window at the end of an old plastered hallway with ornate mouldings, soft daylight falling into muted grey and taupe tones.
Top down view of a white cake crowned with fresh cream roses, lilac stock and pale green hydrangea on a marble and brass tray with a vintage fork and spoon, in soft natural light.
A woman in a white dress, face out of frame, lifting a slice from a white cake dressed with dark green sprigs and white flowers on a glass stand, against cream walls in soft warm light.
Close up of eucalyptus branches with round grey green leaves against a pale white background, in gentle diffused light.
Loose wild chamomile with white petals and yellow centres seen from below against a pale, bright sky, airy and sunlit.
Four pressed stems of small pale blue flowers and soft green leaves laid out on plain white paper, in flat even light.
A white cake tier topped with sugar flowers above a bronze lower tier with rope trim and pale sugar peonies, garden blooms behind in low golden sunset light.

The colors

Make the colors yours

Start from one of the three palettes, then tap any color to change it. When you pick a main color, we'll suggest colors that go well with it.

The lettering

Pick your lettering

Each pair has one font for your name and big headlines, and one for everything people read. They're shown in your colors.

Lettering

The words

Your tagline, and a quiet touch

Pick a tagline, or write your own
A verse for your thank you cards, if you would like one

Your brand

Here's your brand, all together

Everything you chose, in one place. Change anything by going back, or send it to us when it feels right.

Sending shares your choices and notes with our team. Nothing else is collected.